Telecommunication is the fastest growing sector of the economy all around the world. Technologies like short message service (SMS) and the telephone also had a significant impact on social interactions. In 2000, market research group Ipsos MORI reported that 81% of 15 to 24 year-old SMS users in the United Kingdom had used the service to coordinate social arrangements and 42% to flirt. MTS is the largest mobile operator in Russia and the Commonwealth of Independent States (CIS) with over 102,4 million subscribers. Today, Mobile TeleSystems is the largest mobile phone operator in Russia and the CIS. MTS is a multinational corporation of a new type, based in a high-growth emerging market and simultaneously entering other developing markets with a unified brand. MTS was ranked as the most transparent company in Russia by Standard & Poor´s in 2005, 2006 and 2007. The ranking was based on the analysis of ownership structure and shareholders´ rights, financial and operational openness and composition and procedures of the Board of Directors and Management Committee. The company´s primary goal is to be the leading communications operator in Russia and the CIS, providing its customers with mobile and fixed telephony, high-speed Internet access at home and on the move, cable TV and the widest choice of legal content on the market. In 2009, the Company moved beyond the simple mobile access horizontally and vertically, through the acquisition of Comstar-UTS, the rapid build-out of a proprietary distribution network and the launch of its first online content platform.