Scientific journal

Advances in current natural sciences

ISSN 1681-7494

"Перечень" ВАК

ИФ РИНЦ = 0,775

The dialogue between cultures and the exchange of spiritual and material innovations have acquired great importance in these latter days. They are an important factor for pulling together the countries in a comprehensive international integration. One of the most promising areas of research in the field of youth subcultures in modern society is the study of their interactions from the position of intercultural communication [1]. Thanks to the advent of electronic media representatives of many subcultural communities have got a strong possibility to find each other, no matter where they are. In this regard, since the unity of the national cultural space is lost, a separate subculture goes to a common world-wide zone, perceiving itself as a part of it. In this case, the national cultural context simply loses its necessity [2]. Of all youth subcultures exploring the cyberspace, the parkour should be singled out into a special group of extreme sports. Practitioners move from one place to another, negotiating the obstacles in between. But traceurs see parkour as much more than that. Parkour is a transnational subculture, the basic idea of which is best described as strength, freedom, courage and discipline. The philosophy of traceurs lies in the following words “There are no limits; there are only plateaus. Truth is born of arguments and the technique is born of falling! In disputes truth is born, in the fall the technique is born! The danger shines like a sun for the man of courage! Site http://parkour.com/ can be called the Internet home and resource for traceurs worldwide. The site’s creators help those who are interested to be up to date on Parkour news and get the world’s best Parkour videos and tips from Traceurs around the globe. The global mass culture is widely exploiting the elements of parkour for commercial purposes. There have also been a number of films to feature elements of parkour, for example Taxi 2, Yamakasi, Banlieue 13, Casino Royale, Dhoom 3 and so on. Many video games include elements of parkour as major gameplay aspects (Assassin’s Creed, Crackdown, American Wasteland, Prince of Persia, and Sleeping Dogs). This is because businesses see young people as their main target audience, and, therefore, sales and consumption of cultural products are another proof of the parkour’s transnationality.